As digital marketing continues to increase in popularity, the idea of defining what your digital spaces are becomes even more relevant.
The Internet has been around for more than twenty years, yet it seems only recently have businesses realized just how powerful it can be.
This past year, we have witnessed firsthand what happens to industries that have traditionally operated as “in-person.” Real estate is one of them, and the pandemic upended it in ways we never expected.
As our nation’s recovery has begun, the housing market seems to be at an all-time high. Homes are selling in minutes, sight-unseen, and some offers are being accepted well above asking price. It truly is a wild time.
Life is starting to resume its sense of normalcy around the country, and it’s quite clear that the real estate industry will never be the same. The rise of virtual is no longer a temporary deal; it’s one that’s here to stay.
Are Your Digital Spaces Ready?
Even though the real estate industry is experiencing a joyful ride, there is one undeniable truth that agents, teams, and brokerages need to accept: What goes up must come down.
As history has shown us before, there will be a time when things aren’t quite the same. Homes will sit for days, weeks, and even months. Offers will no longer be aplenty, and asking prices might become the ceiling rather than the floor. Are you ready for the inevitable?
If you think your online presence is essential now, wait until the bottom falls out and the industry becomes—as Darwin would say—survival of the fittest.
To position yourself well, you should focus on these three digital spaces: Real estate websites, social media, email marketing.
1. A real estate website can help you grow your business.
Imagine taking a day off, spending it with friends or family, all while building your business and pipeline at the same time. One of the many benefits of having a website is that it can work for you, even while doing other things.
2. Your presence on social media is more valuable than you think.
Posting lifestyle shots, inspiring quotes, and entertaining stories is a great way to get in front of potential buyers and sellers. With its innate, built-in visual appeal, you can showcase your brand and personality in a way that many platforms cannot—which is a big perk for businesses.
3. Email marketing and lead capture (right now) are critical.
In light of your current busyness and chaotic schedule, the thought of procuring business six months from now might seem exhausting.
Today, your calendar might be full of showings, client appointments, and closings, but things can dry up quickly. And when they do, having a list of folks to reach out to might help save your sinking ship.
The Future is Now
Whether you want to admit it or not, the real estate industry is bound for a correction. While it might take several months (or years) to see a substantial change, the writing is on the wall for it to happen.
However, there is good news. Agents and teams have access to several tools to ensure their businesses are well-prepared for any shift.
It is the perfect time to craft a plan to help you continue your tenure or dominance as the go-to agent in your town. So embrace technology, try new things, and move your digital spaces up the priority list.