The Future of Real Estate
A collection of digital marketing articles for real estate agents and teams. Written by Brian Gardner, Co-founder + CEO of Agent Engine.
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Imagine this scenario:
You are a real estate agent in Winter Garden, Florida, and after a busy weekend filled with open houses, you are taking the day off. You have promised your family for weeks that you’d take them to “The Most Magical Place On Earth”—the Magic Kingdom.
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When we set out to build Agent Engine, we conducted several interviews with agents. We wanted to dig deep and understand precisely where (and how best) we could serve the real estate industry.
We spoke with agents who are just getting their feet wet to agents who have been selling their entire life. It was essential that our research was thorough and represented as wide a range as possible.
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There’s an adage in sales and digital marketing that goes something like this: Content is king. While this is still true in many industries—like real estate—the landscape has drastically changed.
Years ago, real estate agents used to advertise on shopping carts that sat outside of grocery stores. I can attest to this marketing strategy because that is how we found our agent and friend, Jane Herrick Corder. True story.
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