The Future of Real Estate
A collection of digital marketing articles for real estate agents and teams. Written by Brian Gardner, Co-founder + CEO of Agent Engine.
by · Real Estate Blog
Every other Saturday morning, I send out my personal newsletter, which typically includes storytelling, personal experiences, and things I have learned over the last 15 years of digital marketing, designing for conversion, and online business.
Once thought of as yet-another-thing-to-do, email has become fun, and I have performed the proverbial about-face when it comes to hitting the send button.
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Social media has been around for nearly twenty years, but only recently have folks seen the advantages outside personal use. Real estate agents, in particular, have dodged their invites and are late to the proverbial party.
With the recent explosion of personal brands, savvy entrepreneurs and small businesses are starting to see the value and embrace the inevitable: consumption of social media is exponentially growing.
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Imagine this scenario:
You are a real estate agent in Winter Garden, Florida, and after a busy weekend filled with open houses, you are taking the day off. You have promised your family for weeks that you’d take them to “The Most Magical Place On Earth”—the Magic Kingdom.
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When we set out to build Agent Engine, we conducted several interviews with agents. We wanted to dig deep and understand precisely where (and how best) we could serve the real estate industry.
We spoke with agents who are just getting their feet wet to agents who have been selling their entire life. It was essential that our research was thorough and represented as wide a range as possible.
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There’s an adage in sales and digital marketing that goes something like this: Content is king. While this is still true in many industries—like real estate—the landscape has drastically changed.
Years ago, real estate agents used to advertise on shopping carts that sat outside of grocery stores. I can attest to this marketing strategy because that is how we found our agent and friend, Jane Herrick Corder. True story.
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