The Future of Real Estate
A collection of digital marketing articles for real estate agents and teams. Written by Brian Gardner, Co-founder + CEO of Agent Engine.
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As we have entered the new year, it’s time to set goals and embrace digital marketing so you can optimize your workflow and increase productivity.
Whether you are an agent, a broker, or part of a team, there are several ways to build (and grow) your real estate business.
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In 2002, my wife Shelly and I bought a townhome shortly before we got married. It was a great starter home and exactly what we needed back then.
Fast forward to April 2019; we bought the model home in our neighborhood after my son transferred to a different high school. It’s bigger than our first home and has everything we need with a teenager around.
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I believe an old Chinese proverb says it best: “The best time to plant a tree was 20 years ago. The second best time is now.”
Of course, this adage relates specifically to arborists, but we all know it applies to more than just its literal interpretation—like real estate.
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In the early 1700s, Benjamin Franklin issued the Poor Richard’s Almanack—a mixture of seasonal weather forecasts, practical household hints, puzzles, and other amusements—to promote his printing business.
Shortly before the 20th century, John Deere launched the magazine The Furrow, a magazine that helped farmers become more profitable. It was considered the first custom publication and is still in circulation, reaching 1.5 million readers worldwide.
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As we enter the final days of 2020, we have the opportunity for a fresh start—not only will this offer a glimmer of hope, but for some, it might even feel like a gift. At this stage in the game, who isn’t ready for that?
For the last six months, our team has been building a tool for real estate agents and teams to help them build (and grow) their business.
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