The Future of Real Estate
A collection of articles that we send out in our weekly newsletter for real estate agents. Written by Brian Gardner, Founder + CEO of Agent Engine.
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According to Wikipedia, social media influencers establish themselves as opinion-leaders with their followers. They have persuasive strengths such as attractiveness, likeability, niche expertise, and perceived good taste.
While this is a common term thrown around quite often these days, this idea is relatively foreign in real estate—an industry long known for its old school ways of doing business and antiquated marketing and design.
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On March 22, 2019, Netflix aired the first episode of Selling Sunset, a reality television series that showcases the drama at The Oppenheim Group, where elite real estate brokers sell the luxurious life to their affluent buyers.
The trailer for Season One starts with this:
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According to the National Association of Realtors, FSBOs (For Sale by Owners) accounted for 11% of home sales in 2018.
That statistic isn’t surprising, but here’s one that is: 36% of sellers attempt to go the FSBO route, but challenges and hardships along the way led a majority of them to hire an agent eventually.
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Years ago, the idea of selling a million-dollar home was a real estate agent’s dream. Having an active 7-figure listing meant you were at the top of your game and placed you in an elite group.
In today’s market, having a million-dollar listing doesn’t set you apart as it did back in the day. From coast to coast, the number of million-dollar homes is skyrocketing—especially in zip codes found in states such as California, Florida, and New York.
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When it comes to real estate, there is no better way to attract buyers and sellers than to demonstrate in-depth knowledge of, in some cases, love for, a local area or neighborhood.
Despite the abundance of agents in a given area, there is an opportunity to stand out, add new leads to your pipeline, and procure new business.
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