The Future of Real Estate
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Years ago, the idea of selling a million-dollar home was a real estate agent’s dream. Having an active 7-figure listing meant you were at the top of your game and placed you in an elite group.
In today’s market, having a million-dollar listing doesn’t set you apart as it did back in the day. From coast to coast, the number of million-dollar homes is skyrocketing—especially in zip codes found in states such as California, Florida, and New York.
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When it comes to real estate, there is no better way to attract buyers and sellers than to demonstrate in-depth knowledge of, in some cases, love for, a local area or neighborhood.
Despite the abundance of agents in a given area, there is an opportunity to stand out, add new leads to your pipeline, and procure new business.
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Over the past two months, we have covered several topics: building a personal enterprise, the rise of social media, why email marketing is essential, and the value of real estate websites.
As I mentioned in last week’s email, we are currently building a tool to help agents and brokers craft a digital presence for their business.
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People ask why I created Agent Engine, and the answer is simple: I love design, and, in my opinion, the real estate industry desperately needs it.
Real estate is one of the most dynamic industries—in terms of transactional volume and market trends—yet the technology that powers it painfully remains one of the most antiquated. As Alanis would say, isn’t that ironic?
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Every other Saturday morning, I send out my personal newsletter, which typically includes storytelling, personal experiences, and things I have learned over the last 15 years of digital marketing, designing for conversion, and online business.
Once thought of as yet-another-thing-to-do, email has become fun, and I have performed the proverbial about-face when it comes to hitting the send button.
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