In this episode of Agent Engine, co-hosts Brian Gardner and Jay Thompson discuss the early days of real estate, the mobile revolution, what is IDX, and whether agents should display listings on their website.
Announcer: Welcome to Agent Engine, a podcast for agents and brokers who are serious about building and growing their real estate business. Co-hosts Brian Gardner and Jay Thompson, along with leading industry experts, explore the power of technology, the value of community, and the tools you need to become a real estate powerhouse.
Brian: Hello, everyone. Welcome back to the Agent Engine podcast. I am your host, Brian Gardner, and I want to thank you for taking a few minutes out of your day to listen to our show. In the last episode, Jay and I discussed why we feel every real estate agent should have a website. Jay, thoughts, agree, disagree?
Jay: Yeah. A hundred percent agree. The types of websites and the content and how they work have, kind of, changed over the years, but fundamentally, a website is still a website. The reach is there. The necessity is there. So, I don’t think there’s any question that every agent should have a website. Now, that leads into what should be on that website? And that’s why I’m excited about today’s show because we’re going to talk about taking one step further when it comes to real estate websites and that being primarily, should agents display listings on their website? And if you’d asked me that question 10 years ago, I would have said absolutely; you have to have listings on your website. Now, I think, maybe, maybe not. It’s not quite as crucial or critical as it was.
Brian: Yeah. I tend to think of specific industries as freight trains or, you know, freight trains slowing down when it comes to change or even thinking of just tug boats or barge vessels and stuff like that and how it takes them longer to adjust to sort of, external circumstances. For whatever reason, the real estate industry has always been one that I always felt like they’re always a few years, 5 to 10 maybe even, sort of, behind the times when it comes to a particular technology. And so, what was across average internet marketing land ten years ago and has shifted and changed. It always feels like real estate, for some reason, is always a little bit further behind that. So, I understand your sentiment, the absolutely part and now not so important because I think social media and just other factors at play have shifted, sort of, what content looks like and whatnot. And so, I think it’s going to be a fun conversation because I come at it from a design and technology perspective. You go at it more from someone who has owned a brokerage, someone who’s had a very successful real estate website. Let’s start by taking a historical look at this because, as I just mentioned, the landscape is different, and things within the industry have changed.
Jay: Yeah, there’s no question. Years ago, years were kind of subjective, but say, you know, 2005, 2010, from the real estate industry perspective, the internet was new back then. I mean, Zillow was founded in 2006, and a lot of people forget or aren’t even aware that for the first few years after Zillow’s founding, they didn’t even have listings on their website. So, you know, the internet, I guess, came into being in the late ’80s, early ’90s, but it was, kind of, that 2005-ish timeframe where it started to pick up in real estate. And back then, every agent site displayed a listing. There was, kind of, a common mantra, so to speak, that the only reason people go to real estate websites is to seek listings. Therefore, you must have listings on your website. You know, keep in mind, back in 2005, there was no Facebook. You know, you alluded to this about social media, how much it’s changed a thing. There was no Facebook, no Instagram, no Twitter, really no dominant listing portal. It was kind of like the Wild West out there.
Back in the day of 2005, you had no choice but to have listings on your website. There’s been so much since then that’s changed in just the last 10 or 15 years. Now, you do have dominant portals, portals being Zillow, Trulia, Realtor.com. You got big, giant, massive, well-funded brokerage sites like Redfin. Because of, I think, social media and just, kind of, general changes in consumer behavior, listings are not the only thing that people are looking for when they’re out there. Now, they’re, kind of, ubiquitous. They’re everywhere. It’s not hard to find listings. That makes it a little less critical now to have listings on a personal website than it did back.
Brian: Let’s talk about the shift that has happened, right? Real estate listings on a website went from a must-have to a nice-to-have, or even a don’t even need to have because there are probably several examples of successful websites with zero listings. Yet they still draw in a lot of local traffic, a lot of local interest, and presumably generate some real estate leads. I’ll talk about Love Livermore, our mutual friend, Nicole Nicolay, and her partner, Robyn. As far as I know, they don’t show listings on their website, yet they use it. I consider that a real estate website because it is hyper-local, and they use that to generate leads to sell homes, and they do it quite successfully. So, and then you’ve got other people who have a website and just have listings all over it and, you know, somehow have fees showing or using iframes and think that that’s it. And it has zero effect on their business. From a website and maybe even a search perspective, it might have a negative impact. So, let’s talk about, sort of, the shift and, you know, what is, kind of, the must-haves to nice-to-haves. Let’s just talk about that a little bit, maybe.
Jay: There are two things. We talked about it already, and it’s social media. That was a big game-changer for sure. That kind of changed what people expect and pull and need out of the internet. But one of the things I think many people miss or don’t even think about is how much the move to mobile changed everything. And I think that is probably the tipping point, so to speak, for a lot of things, including whether listings should be on a real estate website or not. I mean, if you think about it, in July 2008, the Apple Appstore launched, and they had 500 apps, and I can vaguely recall that, you know what I mean, people were, kind of, making—it was a big deal. “Ooh, the Appstore’s coming out.” “Look, oh my gosh, there are 500 apps available.” Today, there are 2 million apps on the Appstore and close to 3 million on Google Play. So that is a massive shift. And I’m going to spew out a couple of, kind of, interesting mobile stats because I think it’s fascinating, and it’s pertinent to the discussion.
So, besides Apple and Google having 5 million apps now, 21% of millennials open an app 50-plus times per day, which is mind-boggling to me. And I’m not sure that that’s just restricted to millennials. I mean, that was the only stat I was able to pull. I’m a boomer. I don’t think I open apps 50 times a day, but virtually everything I do on my phone these days is through an app. And this list of stats goes on to say 49% of people open an app 11-plus times each day. I think I’m right at that half that does that. Almost 70% of all U.S. digital media time comes from mobile apps. What do you see as you walk down the street? Everybody’s face is on their phone. And that’s what they’re doing is they’re looking at apps. The average smartphone owner uses ten apps per day and 30 apps per month. And the last stat, which is from a business perspective, is mind-boggling if you think about it. Mobile apps will generate over $935 billion with a B in revenue by 2023. So, almost a trillion dollars in revenue just from apps.
The mobile revolution, the advent of apps, or whatever you want to call it, is and was a massive shift. And Zillow, my old stomping grounds, whether you love them or hate them, you can’t deny that the folks that run Zillow were quite visionary, and they saw this shift and this move towards mobile, I think before a lot of people did certainly within the real estate space. Zillow launched its first app in 2009. And they started pushing it in 2012. And that’s right when I started working for Zillow, and it was a big deal within Zillow because it was like, “Hey, we’ve got this massive website, zillow.com, which is gaining all kinds of traction, consumer traction, agent traction, and we’re going to push it all to mobile.” And there were people within Zillow that thought, “This is crazy. You know the desktop is working wonders; let’s don’t screw that up.” But the leadership at Zillow said the world is moving towards apps. Therefore, we need to be already on that path. And it turns out they were right.
One of the things that make the adoption and the use of apps different or essential for real estate agents to understand, it’s relatively simple. I don’t want to oversimplify it, but it’s relatively easy for a real estate agent to get a website, to get a desktop-based website. There are lots of providers that do that. There are all kinds of different options, you know, from pricing perspectives and things like that. But apps are not easy for individuals or small brokers or teams to develop. If you go into real estate discussion groups, you’ll see all kinds of people asking, “How do I get an app? I want an app for my team. I want an app for myself,” kind of like they want a website for themselves. And that’s a whole different ball game. They’re just much more difficult and expensive to develop than a desktop website. Once the world, kind of, started shifting from that desktop display to mobile, I think that’s what changed how people consume listings. They’re doing it through their phone, and they’re doing it through an app.
Brian: Yeah. I can speak to the cost and the complexity of developing an app because I was part of a team that early last year, we developed an app and worked with a company and it was a relatively light functionality app, and it cost us $150,000. And I could build a website with $150 now. And so, speaking to the Zillow folks and just how intuitive it was for them to think about and embrace mobile, your statistic of roughly 70% of all digital media time comes from mobile apps is mind-blowing. Even back then, I think the conception of mobile was just a phone, which, of course, now there’s tablets and all those other things and even pro tablets, right? Apple has an iPad Pro, which a lot of people are using as their computer itself. And so, they’re using apps to like operate and get stuff done. So, I think we’re going only to see more use and more apps in those stores.
And I would think some of the franchises, the more prominent brokerage types in real estate, I’ve seen some even have their app, which means they’ve got a lot of stuff that they need to do on the app, and their businesses are big enough to support the development of those apps. Those are value-adds for the agents who work underneath them. Because, hey—log into your app and have access to everything. It’s easier to do on a phone than go into a website and trying to navigate through. Even a mobile responsive version of a website is easy to do and read and digest from a content standpoint. Still, to go through and click through and update things in an account or whatnot, apps are absolutely the future of high-level business and stuff. What are your thoughts, and can you make an argument that even in the hyper-competitive nature of listings these days, should an agent still display listings on their website?
Jay: That’s an excellent question. And it makes me scratch my head, and I change my mind all the time. It makes me think because maybe it’s weird, but I like thinking about stuff like this. And I know some people couldn’t care less, but it’s essential. I mean, if you’re a real estate professional and you want internet or an online presence, you need to think about these questions because it matters. I believe that for real estate agents, you have to have some listings on your website. The obvious place to start is with your listings.
For one thing, your listings kind of help validate you in the eyes of consumers. Suppose I’m going on a listing appointment and the person I’m sitting across the table from, the homeowner, the seller. In that case, I’ll guarantee you that long before I knock on their door and come into their home to do a listing presentation, they’ve looked at my presence online. And if they look and see Jay Thompson Realtor, I have no listings as an agent, or at least the perception is I have no listings is because the consumer can’t find them online. That’s a big negative to start with that you’re going to have to overcome. Because that consumer is going to be sitting across the table going, “Why am I even talking to this guy because he doesn’t have listings or if he does have listings, nobody sees them on the internet, and I’m a homeowner and a seller. I want my home on the internet. Can this guy do it?”
So, I think you’ve gotta, at a minimum, have your listings online where people can find them. Then that begs the question, what if I don’t have listings? What if I’m a buyer’s agent? Or what if I’m new, or even relatively new, or it’s just a lull period in my business where I don’t have any current active listings? What should I do? And that’s where your brokerage can come into play. So, if you don’t have listings or don’t have at least more than one, display your broker’s listings. Now, do you need to show every listing that’s in your market? That’s where it gets a bit different. There’s no doubt that listings it’s kind of one of those things that more is probably better. If nothing else, they made very nice eye candy for a website, right? It’s content. They’re photo-rich. People can flip through listings and see the pretty pictures, and real estate is very voyeuristic. Consumers and agents alike like to look at listings. You know, it’s called real estate porn in the industry for a reason. It’s appealing to the eye. So, that’s another reason to have listings. And I think it’s crucial to distinguish though, it’s tough.
It’s a tough market to be in. By that, I think agents can compete very well with the well-funded brokerages, the big giant portals. They can compete on displaying listings, how they look on their website. It’s much more challenging to compete in the actual search of that. And that’s kind of where IDX comes into play, and we should probably talk about IDX. Providing that rich search experience that user-friendly interface makes it easy to search for homes; that’s where you start getting into. It’s a lot more challenging to do that from a tech perspective than to display pretty photos and information in a way that’s easily absorbed. So, yeah, I mean, I think you’ve got to have some listings on your website. I’m no longer convinced that you have to have full access to every listing in your market, although there’s certainly nothing wrong with doing that if that makes sense.
Brian: So, there’s probably a little bit of you get what you put into it here, where on most websites, and I spend all day every day on the internet looking around doing website research just because that’s what I do, I feel like I can tell when someone has put in minimal effort to put their online presence out there, like, oh, okay. He just did this because someone told him he had to, and he wrote a few paragraphs, and that’s the extent of their website. And I think on some level, consumers can see through that. And so, I would say even with the listing component, just having listings in addition to content and some other things on your website, sort of, vets you a little bit better to say, okay, this is a real real estate person, right? They’ve got a blog, they’ve got listings, they’ve got local area guides, they’ve got resources I can download. So, just at a glance, right, on a surface level, hey, there are houses on this website. Okay. So, therefore, this person is immediately legit. At least that’s how I would look at it. So, to many people, not necessarily in real estate, but the whole concept of IDX. And I know about it just from a WordPress perspective. I’m a developer and designer in WordPress. I do websites, so dealing with real estate agents and the industry, I’ve had to understand what IDX is. So, talk to us a little about what is IDX and how it can be used?
Jay: Sure. And I can tell you from experience that there is a relatively significant portion of the real estate agent population that doesn’t understand it either, which is remarkable, but it is the way it is. So, what IDX is, and this is where listing search comes into play. And again, I’m distinguishing between searching for listings and displaying listings because I think that’s two different things. So, IDX stands for Internet Data Exchange. It was a term create, gosh, I don’t know when it was made, probably in that 2005, 2006 timeframe. And basically, it’s how listings are shared amongst participating brokers. And most MLSs, probably all of them, I can never say all because there’s 600 some odd MLSs, and there might be some out there that don’t do this. But virtually, every MLS offers brokers. The brokers then provide an IDX feed to their agents, a data stream of all the MLS listings. So, if you go to an individual agent’s website, if you go to a franchise, you know, century21.com or remax.com or a broker site, and you see real estate listings on there where you can enter several bedrooms, an IDX data feed is powering many baths, a price range, that type of thing, that.
It’s significant, but it’s a technical mumbo jumbo about how IDX works. And I don’t think agents need to understand it. You don’t need to know how the pictures and the listing descriptions, and the listing information gets from the MLS to the agent’s website. That’s where IDX providers come into play. You do need to understand the rules around it, the rules of the game. And the National Association of REALTORS, NAR, does publish model IDX rules that discuss and have several rules around how listings can be displayed. And it’s important to understand that everybody should go read that policy. It’s mind-numbingly boring, but it’s super important because most people won’t read it, but there are so many misconceptions about what the IDX rules allow you to display and not. And some of it’s very obvious and pretty basic if you think of it. There’s an IDX rule that says you can’t show agent remarks on a public display. And that makes sense because the agent remarks in the MLS is where you’ll find things like gate codes or notes that, “Hey, the sellers have kids that go to bed early,” or, “This is a night shift worker, and he sleeps during the day.” That’s not something the public needs to know, but it’s something that an agent showing the home needs to know. So, that kind of stuff is verboten, is forbidden.
And that’s what the IDX rules… that’s a pretty obvious one. You know, some less obvious IDX rules are things like you can’t display advertising, you can’t show other agents’ advertising next to a listing. And it goes way down deep into the minutiae. One of the essential things to understand is that IDX requires mutual agreement, and by that, I mean it’s a two-way street. If you want to display IDX listings on your website, you have to put your listings into IDX so others can show them. You can’t have it without giving to it as well. And you also can’t pick and choose which brokerage’s listings that you want to display. It’s an all-or-nothing kind of thing. So, you can’t go in there and say, well, I’m a RE/MAX agent…and this is just an example. I’m not saying RE/MAX does this. I have to clarify that. I’m a RE/MAX agent, and I’m only going to display other RE/MAX listings. Or I’m a Keller Williams agent, and I’m only going to show that. Or I don’t like Redfin because they offer commission rebates, so I’ll display everybody’s listings except Redfin’s. You can’t do that. It’s all-or-nothing. You want to play, and you have to play with everybody. Everybody’s in the sandbox. You have to contribute.
That’s an essential thing for people to understand. That, kind of, recently surfaced with the whole Zillow shifting how they get their listings. Zillow used to use direct MLS feeds. And a lot of people think that Zillow’s always used IDX, but they haven’t. A direct feed is different. Zillow would go to every individual MLS and work out a data-sharing agreement with them. Now, they’ve joined MLSs, they’ve joined the National Association, and they’re getting an IDX feed. And that’s a huge change. And I think it helps show how vital IDX is to this industry. Side note there, Zillow has an IDX feed, which means now they have to display all the listings. They have to provide the listings that they get through their buying program to the MLS for display because that’s in the IDX rules, and they have to follow it. Getting an IDX feed is one thing; it’s pretty simple. It’s typically you fill out a form, and you write a check to your MLS. Some MLSs provide it free, some charge, but so getting that feed is relatively simple. What to do with it is a different thing.
You’ve got this significant stream, this ongoing river of data coming to you. The vast majority of real estate agents and brokers don’t know how to parse that data, then show it on a website. Again, that’s where IDX providers come into play. That’s where providers like Agent Engine can come into play. You have to have that tech side that can take this significant giant data stream and do something with it and display it in a practical, consumer-friendly way. Otherwise, it’s worthless. And that’s not easy, it’s not cheap, and that’s why it, kind of, becomes difficult for the individual or small teams or small brokerages to compete with the big boys with unlimited funds. In a nutshell, is what IDX is Internet Data Exchange. And the exchange is essential. That’s the two-way part of it. You don’t have to understand how the data gets in the way it gets; you have to know how to use it.
Brian: The IDX idea has been embraced obviously by the real estate industry. And there have been over the years several, two of which that comes to my mind immediately, IDX Broker and Showcase IDX, to providers who have intuitively decided to create WordPress plugins. So much of the internet now is powered by WordPress, and WordPress powers so many real estate websites, blogs, hyper-local whatnots. These savvy IDX providers have created WordPress plugins that do what you said was difficult to do on, sort of. This superior level takes the information that comes through this river of data and puts it through the technology filter. This process outputs onto a website looking a lot better than if an agent had to do it themselves. And so, that’s the value-add they bring and why they want to try to get people to sign up for service because ultimately, they can say, “Hey, we make it super easy for you to display real estate listings on your website.”
The one thing I kept thinking back on as you were talking about, sort of, the mutualness of the IDX agreements, I would think that some paranoia sets in, right, like, “Oh, I don’t want to show my competitors anything.” This mutual thing, if you’re a newer agent, a minor agent, or a smaller office or whatever, you actually might have more to gain by being involved in IDX. Because if you have only a handful of agents or little website on your traffic and you sign up for IDX, which means you put your listings in the system that other agents can show, you’re only bringing so much to that, sort of, proverbial table. We’re getting three agents and, you know, 500 website views a day or a week or whatever. If you’re in agreement with this IDX arrangement and you have a booming agency of, you know, 500 agents or brokerage that manages and handles all the local whatever, they have to show your listing on their website then, but they get tons of traffic.
You’re getting more exposure by being in that agreement just by nature of, sort of, I guess, mooching or, some kind of, riding the wake of the boat ahead of you. On the surface, you’re like, “Yeah, I’m not going to do that because I don’t want to show listings on my website. I can’t control what shows up.” The other side of it is you have more to gain so you actually could get. You use some of these other local websites as a distribution channel by being where your listings could be. And even as a selling agent at that point, if someone is shopping on someone else’s website, they see a house they like, and they go to buy, you’ve sold a house because you’ve entered into a mutual IDX agreement that has put your listing on someone else’s website.
There’s always a lot to consider, you know, as it comes to that. And I had mentioned IDX Broker and Showcase IDX. You had mentioned Agent Engine being a source of technology partner for the real estate industry. We are looking into the best and easiest ways to, sort of, integrate that into our digital spaces, the platform that we’ve built for organizations. And so, it’s going to be very interesting to see, sort of, how this all plays out. I agree. I don’t think listings make or break a real estate website. I certainly don’t think they shouldn’t be on a website. And so, I think it’s a per situation basis, right? Whether it’s a small team or whether it’s an individual agent, everyone chooses to do what they want to or need to do. And so, you know, we’re going to try to make it available and is easily accessible. And, of course, the best-looking we can get so that we can help benefit their business, the industry as a whole. And so, we’re looking forward to that as well.
Is there anything else that you can think of just related to the real estate industry and websites? The ongoing joke sometimes in the industry is, “Oh, I have a website. It’s on Facebook.” Right?
Jay: I’ll end with this. I think listings are super important for all the reasons that we’ve talked about. Just the validation that you’re a real estate person. People do want to see listings on real estate websites. Sure. There are a bazillion sites that they can see them on. And I hear this a lot. I heard it when I worked for Zillow. I listen to it today. You can’t compete with Zillow for eyeballs, so why bother having listings? And I get that attitude. I understand where it’s coming from because Zillow receives a ridiculous amount of traffic, but you know what? A real estate agent, a team, a brokerage doesn’t need a ridiculous amount of nationwide traffic to have a successful online presence. I guarantee you that the solo agent out there that has an IDX display of listings on their website, if they supplement that with lots of good local content, they can rank very well in search engine results, in the SERPs, rank on Google, whatever you want to call it. Consumers can find them. That content creation and we’ve talked about it in past episodes that hyper-localism, you know, the restaurant reviews and even the detailed neighborhood-level market stats reports. All that stuff, all that content combined with a good IDX feed or a good display of an IDX feed can generate business for people.
I believe that; I know it 100%. No, you can’t compete with Zillow or Realtor.com for raw traffic. They will always have a bazillion visits, and you won’t, but you don’t need a bazillion visits. You need people that are looking for particular things. The long tail could probably do a whole episode on the long tail, the search, and how that works. Fundamentally, what I’m trying to say is real estate websites work. They can work better with listings on them. Do you have to have listings? Probably not. But like you said, and I think you made a significant point, there’s no reason not to. And I hear that. And I’m going to tell it one more time that people say, “I don’t need to put listings on my site because I can’t compete with Zillow and Trulia and Realtor.com. Consumers are just going to go there to look for listings.” Not necessarily. So, there’s no reason not to have them. And there’s every reason to have listings.
Brian: Now, you bring up an interesting point that has made me think back to a conversation I had yesterday with a brokerage owner, and he was talking about—and I thought this is true. Is it true that some of these more prominent portals don’t house sold properties? That usually, it’s the ones that are active. Real estate websites, if anything, houses that you’ve sold as a demonstration of your ability and, sort of, the market that you cover would be a great way to leverage listings, not even current listings, but previous listings, right? So too, “Hey, these are the 73 houses I’ve sold over the last five years. Take a look.”
Jay: Absolutely. That’s a huge thing. I always am reluctant to bring up Zillow, Zillow, Zillow does this, but there’s a reason that if you go to an agent’s profile on Zillow, there’s a vast, very prominent section of their previous sales. Many of the Zillow brand detractors insist that “Oh, Zillow just does that because they want all the data. They’re stealing the data.” No, the reason Zillow puts that on there is that they’ve done a million different consumer surveys and asked consumers what they want to see on a real estate website. And consumers find that very valuable. That being, let me know where this real estate agent has done business. And I found it helpful. When I moved from Seattle to Texas, looking for an agent in a little tiny town in Texas and everybody says, “Ask your friends, ask your family.” And none of my friends and family lived or worked in Aransas Pass, Texas. Most people haven’t even ever heard of it.
So, I found my agent by looking at Zillow’s profiles, partly because, one, I’m familiar with it, not because I work there. But I know it. I know where to look. And probably two things were super valuable to me in finding an agent. One was the reviews that consumers left of the agent. And the second was this little map on the agent’s profile that had tiny dots on it. It was a Google Map with little markers of their past sales. My wife and I were interested in a canal waterfront home. And when you can see that an agent has worked with either buyers or sellers in all the tiny dots or all along the canals whereas agent B over here, all of their small dots on their map are inland, I want to work with the agent that helped people buy or sell canal homes. And it was just a quick visual way for me to see where agents worked. There is, again, that whole validation thing. When you see an agent with a whole bunch of markers on his or her little map versus the agent with two, I’m probably going to go with the agent that does more business. And it’s just a great visual way to see things. So, yeah, putting your past sales on a website is a tremendously good thing to do. It’s good for you as an agent. It’s good for consumers that are looking for you. It’s a good unique content that’s unique to you. So, yeah, why not?
Brian: Well, as we close out here, one more thought I had with, you know, we had talked about the advent of social media and stuff like that, having a listing on your website gives you yet another piece of content, not just to have on a website, but even to share on social media. So, if you have a Facebook page or an Instagram account where people are following you, whether they’re their past clients or just people who’ve found you by way of hashtags or all the other discoverability methods, and you post a link to your website’s listing. Someone happens to see it, and maybe they’re not in the market, but they know their friend is or their boss or whatever the case may be, they can share that and say, “Hey,” or tag somebody, “Hey, look, check this out. So-and-so has a home for sale in Aransas Pass, Texas, and thought you might enjoy this.” That person clicks over, goes to your website, and says, “Yeah, I’ve been thinking about moving there.” And by way of the listing being on your website shared by somebody else to somebody else, now you’re getting a call because I found this on the internet. That’s, kind of, the favorite thing, “I found you online. After that, I read a blog post of yours, and you seem like a great guy or girl. And so, hey, would you help me buy a house?”
Jay: It all ties in, all of the sharing, the social sharing. The nice thing about listings is they’re very visual, right? They are photos of the listing and pictures worth a thousand words. Images are easy to share. Most people would rather see photos of a home than read the listing description. Yeah, it just all makes sense. And that’s why this is everything. You need listings on your website. You need unique localized content on your website. You need information about you on your website, push it out on social media, pull people back into your website, and you can compete with the big boys with lots of money. That’s where people are. They are on the internet, whether it’s a desktop, app, I don’t care. They’re out there, they’re online, and you need to be able to be found by them and shared by others and all that stuff. It’s a big thing that just all works together.
Brian: That’s a great message for anyone in the industry to hear now, mainly because they’re so busy. Because the reality is, you know, in a few weeks or a couple of months from now, they will have more time than they have now. And you know, the Chinese proverb, the best day to plant a tree was 20 years ago and then today. Even though you’re busy and things are flying high right now because of how the market and the industry are working, there’s a chance that might slow down. And by then, the person who today started embracing the reality that they need to work on digital, their online presence of real estate website, having listings will be well-positioned when they get tough. So, yes, this is a great conversation. And as you said, we could probably talk about this for a lot longer than we did. But that’s it for today’s show—great conversation around whether or not agents should display listings on their websites.
And as I’ve mentioned in previous episodes, our team at Agent Engine has recently announced that we have a design studio. Besides the platform we provide for digital spaces for more prominent organizations, we are servicing brands and website and social media design. So, if you’re a real estate agent and you need a website or an updated, stylish, sophisticated look, feel free to reach out. Just check us out at agentengine.com/contact, fill out the form, let us know. I will personally field that call, get on with you, and figure out how we can help you. In the meantime, keep rocking your real estate business, and we’ll see you next time.